GTM teams are losing track of their AI agents
Posted: 28th Sep 2026
GTM teams already have AI agents acting on customer and prospect records, but many teams don’t know what the agents are doing.
Ninety-three percent of GTM teams have deployed at least one AI agent, according to LeanData’s “2026 State of AI Go-to-Market Readiness Report.” Yet nearly one-third of respondents couldn’t say how many agents were taking actions on their records, and 30% had found actions taken without an audit trail.
Simply put, marketing and revenue operations teams are automating decisions faster than they can track them.
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