Email Has Become Critical Infrastructure
Every few years, the way companies communicate changes. New chat tools emerge, collaboration platforms replace one another, and new channels become popular. But through all of it, one thing has stayed the same: email. Customer communication, contracts, invoices, password resets, verification emails, marketing campaigns, product notifications, and security alerts all rely on it. Without realizing it, email has become critical infrastructure for almost every business.
Yet most organizations still don’t treat it that way. Many see email as siloed component thinking about deliverability, security, authentication, or routing independently instead of as one connected infrastructure. Sending services, authentication, DNS, routing, monitoring, and third-party tools are often managed by different teams, with no single place to see how everything fits together.
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